// THE WORK
Hard Reset Studios is a multidisciplinary creative studio focused on design, cultural strategy and social impact. It is founded and led by multidisciplinary creative, designer and cultural architect, Daniel Alejandro Leon-Davis, whose work focuses on using the power of art, culture, and design for social good. He is also proud Co-Founder and former Partner at The Soze Agency, a trailblazing social impact agency dedicated to creating values-driven, innovative campaigns for social causes. A Venezuelan native, Daniel continues to use his experiences as a formerly undocumented immigrant and gay Latino as fuel to amplify the narratives of the underserved communities he’s a part of. Influenced by his artistic roots, Daniel has helped curate art exhibits for the Smithsonian and United Nations headquarters alongside his team. Daniel currently leads creative design and strategy for the #IStandWithImmigrants Initiative. In 2020, Daniel was chosen as a Civic Media Fellow for the University of Southern California Annenberg Innovation Lab where he spent the year researching the power of design to affect social change through fashion, art and the built environment. He currently resides in Atlanta with his 2 Mini Schnauzer puppies named Raj and Rowan.
“THE PROCESS IS THE PRACTICE. THE ARTIFACTS ARE JUST THE SIDE EFFECTS.”
— VIRGIL ABLOH
// DESIGN
With projects currently underway in St. John, Atlanta and Miami, Hard Reset Studios is focused on using the power of design and art to transform a house into a unique home that truly reflects our clients' individuality and style. Our team collaborates closely with each client to understand their vision, preferences, and lifestyle, ensuring that every aspect of their space is personalized to perfection.
From hand-picked color palettes and custom-made furniture to carefully curated art pieces and unique decor elements, we craft spaces that tell a story, evoke emotions, and enhance everyday living. By blending innovative design concepts with artistic expressions, we create homes that not only look stunning but also feel welcoming and authentic.
Whether our clients seek a modern minimalist oasis, a cozy bohemian retreat, or a luxurious eclectic haven, we use design and art to bring their dream home to life. At Hard Reset Studios, we turn interior spaces into expressions of individuality, transforming houses into unique homes that our clients will cherish for years to come.
// CULTURAL STRATEGY
At Hard Reset Studios, we specialize in cultural strategy that bridges the gap between artists and companies to amplify cultural relevance and foster meaningful connections. Our track record speaks volumes, from advising renowned artists like French Montana to collaborating with industry giants such as Airbnb. By partnering with artists like Bad Bunny, we've helped Airbnb extend its cultural reach within communities of color, reshaping the way brands engage with diverse audiences. Whether it's harnessing the power of music, art, or creative innovation, Hard Reset Studios is at the forefront of shaping impactful cultural narratives that resonate globally.
// SOCIAL IMPACT
At Hard Reset Studios, we are dedicated to leveraging our expertise in creative and cultural strategy to drive meaningful social impact. From spearheading the #IStandWithImmigrants Initiative to collaborating with organizations and companies globally, we are committed to developing impactful cultural campaigns that resonate with audiences worldwide. Our work in social impact goes beyond traditional boundaries, striving to create a more inclusive and empathetic world through the power of storytelling and creativity.
